Privacy Policy

Information We Collect Through our Services

We do NOT collect personally identifiable information ("PII") from users online through videos or advertisements where our technology may be integrated unless users affirmatively and deliberately choose to release that information by submitting it, in a text field for example. PII generally refers to identifying information such as an individual’s name, mailing address, phone number or e-mail address.

Non-Personal Information Collected by our Services

We do collect non-personally identifiable information ("Non-PII") to identify computers that we have interacted with before. For instance, by using Non-PII, we may be able to identify a computer that has previously seen an advertisement we launched on behalf of a client. In the context of Non-PII, whenever we refer to ‘you’ or ‘yours’, please remember that we may be referring to a computer and not an identifiable person since we generally do not know who is using a computer at any particular time.

We may collect Non-PII regarding your video usage or interactions with video content or advertising. We do this primarily for purposes of research and analysis such as to know the aggregate number of people who viewed a particular video or advertising. We do not use the information collected to target users with advertisements or for solicitations, offers or recommendations to buy products and services. Non-PII may include information such as the type of Internet browser used by an online user, the type of computer operating system used, the computer’s Internet protocol (“IP”) address, the domain name of the websites visited before and after viewing a video, as well as information related to websites and web pages a user is viewing a particular video. (Please note – in some countries an IP address is considered PII by applicable law. If we conduct business in such countries and we know that you are located in such a country, we will treat your IP address that we collect from you as PII.)

We collect Non-PII through the use of cookies, pixels and related technologies. A cookie is a file on your browser that uniquely identifies your browser and computer. A pixel is a line of code which is used by a website or third party to assign online activities to a computer or browser. The use of a pixel may allow websites and us to record, for example, that a user viewed video on a particular web page. Additional Non-PII from an earlier period or interaction may be included in the pixel. Though Non-PII does not personally identify anyone, we are still committed to giving users the opportunity to exercise choice about the Non-PII we collect. See Section titled: User Choice – Opting Out of Receiving Cookies

Disclosure of Information to Third Parties

We do not collect PII and therefore, we do not sell, rent, or share PII collected on our or other websites to non-affiliated third parties. If you affirmatively and deliberately provide PII for a particular purpose identified to you at the time of collection, then that PII will be used for that defined purpose.

We may disclose Non-PII collected through our Services, and information derived from it, to our clients, partners and vendors. This Non-PII is delivered in aggregate form so that information we collect cannot be used to deliver tailored ads or other communications. This information cannot be used to contact or identify any person individually. Further, we encourage our clients, as applicable, to use any Non-PII they receive in compliance with applicable laws and regulations and to publish privacy policies that tell you about how the information they are gathering is being used. We urge you to always read the privacy policies of the websites you visit to understand issues relating to your online privacy.

We may disclose a user’s Non-PII to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including, but not limited to, fraud and situations involving potential threats to the physical safety of any person. In addition, we may also disclose and provide access to a user’s PII and Non-PII to our vendors and contractors who are performing services on our behalf. However, such vendors and contractors are not permitted to use such user information for any purpose other than providing services to us.

User Choice – Opting Out of Receiving Cookies

We use technology, which includes cookies, in the delivery of our Services. We believe that the use of these tools enables us to conduct measurement and deliver our Services in a responsible way, and also help to provide a more meaningful online experience for users.

At all times, you may adjust your computer’s web browser settings to refuse all cookies. However, by doing so, you may not be able to use certain features on the websites you visit or take full advantage of all the website offerings. You can remove cookies by following directions provided in your Internet browser's "help" file.

You may also choose to opt out of Kantar Video collecting Non-PII to use in our aggregated research services. To opt-out of our Non-PII collection, click here:

To opt out of Kantar Video’s online video measurement services, you can manage your viewing controls here.

Our opt-out cookies are programmed to expire 10 years after they are initially issued. However, if you buy a new computer, upgrade or change web browsers or take any action which results in the deletion of this “opt out” cookie, you will need to perform this opt-out process again. In order for the opt-out to work, your browser must be set to accept third party cookies.

Data Retention

We may retain our anonymous cookie information for up to 3 years. Aggregate reports generated from this information may be kept longer.

Information Security

We follow generally accepted industry standards to protect against the unauthorized access to, retention of, and disclosure of information. This includes undertaking necessary physical, electronic, and management activities required to protect information integrity, access, and use. Any information that is stored on our server is treated as confidential information. Please keep in mind, however, that despite these reasonable efforts to protect information on our servers, no method of transmission over the Internet is guaranteed to be secure. Therefore, while we strive to protect your information at all times, we cannot guarantee its absolute security.

Change to this Privacy Policy

Please note that because of the changing nature of privacy laws, user needs, and our business, we may modify this Privacy Policy from time to time by providing advance notice on our website before implementing such modifications. Accordingly, since we want to help you clearly understand our Privacy Policy, and any pertinent revisions, we encourage you to review our Privacy Policy periodically to become aware of any changes that may have occurred.

Information We Collect Through Your Correspondence on this Website

If you provide us information through our KantarVideoService@kantar.com link on this website, sign up to receive our emails or newsletters, register for products or services or to express interest in our products or services, submit information in connection with employment inquiry, expressly enter information into a text field or otherwise submit information to us, we will keep a record of the information you provide including your email address and any other PII you provide solely for the purpose of responding to your inquiry or to provide you with requested information, materials or newsletters. Except as set forth in this Privacy Policy, this information will never be shared with third parties without your consent. Kantar Video may pass your PII to our subsidiaries and affiliated companies so that they may contact you in connection with the objective of your inquiry. Where we pass your PII to our subsidiary or affiliated companies in another country, we will make sure that they apply the same level of protection to your information as we do. We may also disclose your information to third parties in the event of suspected fraud, legal requirement or in connection with our vendors and contractors, all as described above.

Kantar Video may provide you with the ability to purchase or subscribe to certain services on or through our website for a fee. In such event, we will collect certain PII from you, including payment information, solely for the purpose of processing your purchase or subscription. In connection with such purchase or subscription, we may share your PII and payment information with our affiliates or vendors to the extent necessary to process your payment and deliver to you the products or services you have purchased). Kantar Video may use cookies to tailor your experience on our website (this website) and to help provide a better service to you. You may opt out of cookies used on our websites through the instructions provided above.

If you would like us to remove your information from our e-mails or newsletters, please contact us at KantarVideoService {at} Kantar.com. Be sure to include your name, username and clear instructions regarding any change to your PII including email address or if you would like us to unsubscribe you from our database.

Children's Privacy

We are sensitive to the issue of children's privacy. Therefore, our website and Services are neither developed for, nor directed at, children. If you believe your child has provided us with PII, and you would like to have the information removed, please contact us at KantarVideoService {at} Kantar.com.

Linking to Other Websites

A link from our own website to another website does not imply our endorsement of that website. We do not control the websites to which we link and assume no responsibility for their content or privacy policies. Therefore, you should carefully review the privacy policies that apply to any websites you access from our website.

Disclosures in blogs and other social media

We may provide the ability for you to comment or post content to blogs through the Web Site. You should be aware that personally identifiable information which you voluntarily include and transmit online in a publicly accessible blog, chat room, social media platform or otherwise online, may be viewed and used by others without any restrictions. We are unable to control such uses of your personally identifiable information, and by using such services you assume the risk that the personally identifiable information provided by you may be viewed and used by third parties for any number of purposes.

Transfer of Data upon Change of Control

United States

Our website and databases are maintained in the United States of America. By using the website or our Services, you freely and specifically give us your consent to collect and store, your information in the United States and to use your information as specified within this Privacy Policy.

Questions or Comments about this Privacy Policy

If you have questions or concerns regarding this statement, you should contact us through email or by mail. You can address your general questions and comments by e-mail to KantarVideoService[at]Kantar.com

or by mail:

Kantar Video
292 Madison Avenue
4^th Floor
New York, New York 10017
Attn: Privacy Officer

Updated: May 9th, 2011