Media Coverage
Explore some of the coverage of Kantar Video and VideolyticsTM.
Packaged Editorial Ads Click With Consumers (Mediapost) June, 2011
Kantar Video: Women Are ‘Multichannel’; To Reach Men, ‘Earned’ Works Best (Paid Content) June, 2011
VW’s ‘The Force’ Wins Online Battle of Super Bowl Ads, but What’s That Worth? (Ad Age) February, 2011
Kantar Launches Online Video Platform, Offers Real-Time Tracking, Syndication, Optimization (MediaPost) October, 2010
WPP’s Kantar Video: ‘Gross Ratings Points’ Are For TV, Not Online Video (PaidContent) October, 2010
Kantar Video Rolls Out Videolytics (Adweek) October, 2010
Kantar Rolls Out Videolytics Across 17 Partners (MrWeb) October, 2010
Digital Content Today: Kantar Partners Up (DigiDay) October, 2010
Kantar Video Tracks Analytics With Anvato Technology (Gigaom) July, 2010
Kantar Video CEO Lederer Discusses Videolytics Platform (AdExchanger) June, 2010
Video War Chest - An Interview With Kantar Video’s Bill Lederer (New Digital Cafe) May, 2010
Jamison Tilsner announces launch of Videolytics on Beet.tv – October 27th, 2010
Kantar Video’s Jamison Tilsner interviews Daily Motion’s Roland Hamilton – July, 2010
Footage from Kantar Video’s first Executive Leadership Videolytics Panel – July, 2010
Kantar Video recently held it’s first VideolyticsTM (Video + Analytics) leadership forum where executives from all corners of the online video ecosystem shared views on where the industry is headed with a targeted audience of agency, brand, media, and content creator executives. The July 29th breakfast panel explored new research methodologies, unmet industry needs, and untapped premium “prosumer video” content. After an introduction by Kantar Video CEO Bill Lederer, the following panelists took the stage (pictures and video below):
- Kevin King – Managing Director, Edelman Digital
- Randy Kilgore – Chief Revenue Officer, Tremor Media
- Rob Barnett – Chief Executive Officer, MyDamnChannel
- Bismarck Lepe – Founder and President of Product Strategy, Ooyala
- Moderated by Jamison Tilsner – Evangelist, Kantar Video
- (click here for more pictures)