Company Overview
About KANTAR VIDEO
KANTAR VIDEO is the New York-based business unit of Kantar, a division of WPP, the world’s leading media and marketing services company, built to accelerate global online, mobile, and multi-channel video innovation.
Kantar Video provides marketers and their agencies, media companies, and content creators and distributors with key insights into how consumers view, interact, share, and discuss online & mobile video, the impact on both online and offline behavior, and ultimately Return on Investment (ROI). Their flagship platform, VideolyticsTM, features the only Paid, Owned, and Earned measurement solution with the most comprehensive analytics service for tracking and measuring the effectiveness of video ad campaigns and content. Additional solutions provide robust Social, Behavior, Purchase, and Audience metrics connecting viewership with actionable offline insights for brands.
About KANTAR
KANTAR, a division of WPP, is one of the world’s largest insight, information and consultancy networks.By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community.Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines,enabling the group to offer clients business insights at each and every point of the consumer cycle.The group’s services are employed by over half of the Fortune Top 500 companies.
Learn more at www.kantar.com.
About WPP
WPP is the world’s largest communications services group. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; information, insight and consultancy; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs 145,000 people (including associates) in 2,400 offices in 107 countries.
Learn more at www.wpp.com.
Contact Us
Phone:
1 (212) 896-8150
Email:
KantarVideoInfo[at]Kantar.com
Visit Us:
Kantar Video
292 Madison Ave
4th Floor
New York, New York 10017
Welcome Message
Welcome to Kantar Video; we look forward to serving you. We have spent the past year working closely with marketers, agencies, content creators and distributors, publishers, ad networks, and technology platforms. After evaluating the emerging online, mobile and multi-channel video landscape in each of the markets we serve around the world, variety of technology platforms, and evaluating the emerging online, mobile and multi-channel video landscape in each of the markets we serve around the world, Kantar is pleased to offer our new, state-of- the-art VideolyticsTM platform. Since the founding of our business in May, 2010, we are gratified that our market entry has been viewed as innovative, value-added and an important source of validation for the business decisions that will strengthen this powerful medium and those who choose to participate in it.
Kantar VideolyticsTM public beta platform is built to offer the most comprehensive syndication, tracking and optimization platform dedicated to effectively and efficiently measuring and monetizing online and mobile video worldwide. This on-demand platform enables efficient and accurate analysis to promote better, faster decision-making by marketers and their agencies, content creators and distributors, and media companies leveraging Kantar's unique resources and capabilities.
Having achieved $2+ billion in annual global video marketing spending in just a few years, it should be no surprise that online and mobile video is the fastest growing ad medium in history. For clients to feel confident shifting budgets into online and mobile video, it has become apparent we need better data, analytics, and decision support.
Kantar Video is here to help.
Sincerely,
William A. Lederer
CEO, Kantar Video
bill.lederer[at]kantar.com