Solutions

Videolytics TRACK^TM

Videolytics Track^TM lets you follow your video ads or content across the leading video distribution sites, using a proprietary fingerprinting technology to identify duplicates or consumer edited versions. Monitor all viewing and social media metrics from one dashboard, including engagement metrics and top referring sites and keywords driving audiences to your video. Even keep track of your competitors campaigns and creatives.

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Videolytics SOCIAL^TM

Whether you’re investing in viral video, branded entertainment, or sponsored online video content, make sure you’re measurement system can asses the true brand impact of your social video campaign. Videoltyics Social^TM analyzes the conversation created by your ads or content for insights into how well it is being received, whether your key messages are being picked up, and how effectively you’re driving brand awareness.

Videolytics OPTIMIZE^TM

Videolytics Optimize^TM takes the data coming in from clients’ video servers, publishers, networks, players, as well as Kantar Video research and translates it into actionable feedback onhow a campaign is performing measured against the client’s key message objectives. Using our on-demand Videolytics^TM platform, you can put engagement, audience, and viewership figures against rich demographic data, online and offline shopping behavior, media spent, and critical brand measures such as recall, awareness, favorability, and purchase intent.

Videolytics Surveys^TM

Reach out directly to the audience to understand the impact of your video creative or content had on key campaign metrics including brand recall and favoribility, purchase intent, and how well your message stuck. Ask the viewers themselves for insights into your video ad or content through custom or syndicated surveys embedded into the player itself. Surveys are embedded within original programming or paid ad placements, and feature up to nine questions customized to meet client objectives.

Echo Video Viral Campaign Studies

The most comprehensive and advanced viral video measurement solutions, combining campaign effectiveness metrics from across Kantar companies including Compete, Cymfony, and Kantar Video. Know whether your viral video drove viewers to your sites, eCommerce stores, or microsites, and who they really were. Understand the impact your campaign had on your brand health online, and in social media discussions. Echo Video captures the viral reach, viewing engagement, post-view clickstream behavior, and social media impact of online video campaigns.