News

Jun 28, 2011

Kantar Video Appoints Chief of Staff and Finance Director To Strengthen Operations Amidst Continued Growth

Chief of Staff, Andrew Chang, and Finance Director, Brian Schorr, to oversee company operations and resource allocation.

June 28, 2011, New York, NY—Kantar Video, the online and mobile video research division of WPP’s insight and consultancy network, Kantar, announced the appointment of Andrew Chang as Chief of Staff and Brian Schorr as Director of Finance. Both positions will report to Kantar Video CEO, William A. “Bill” Lederer. The appointments will help shape the company’s day-to-day operations and resource allocation, as well as long-term strategic goals as the company rolls out integrated video measurement products and continues development on the VideolyticsTM Platform, currently in Beta.

 

Mr. Chang brings years of experience managing innovation in research, analytics, and digital media. Prior to Kantar Video, Chang led the Consumer Insights and Research division at the digital marketing agency 360i. There, he managed a multi-tiered team on digital consultancy projects for the agency’s largest clients. He has also been very active working with start-ups, serving as strategic advisor for DashMob and Looxii. He also co-founded Rogue Media, a media company focused on developing and operating digital properties. Chang recently received his M.B.A. from New York University’s Leonard N. Stern School of Business.

 

Mr. Schorr joins Kantar Video from WPP’s CommonHealth, where he served as Finance Director. At CommonHealth, he was responsible for managing the agencies budgeting, forecasting, and capacity planning. Schorr had previously held several senior operations, finance, and consulting positions for the US Army Human Resources Command, the US Army Installation Management Command, and the National Institute of Health. Schorr received his MBA from George Washington University and is a certified CPA license holder.

 

“We are pleased to welcome both Andrew and Brian to the Kantar Video staff,” said Kantar Video CEO, Bill Lederer “They are the perfect candidates with the right experience to hone our operational focus and help us to continue to deliver innovative video research products and measurement solutions for all of our clients.”

 

About KANTAR Video

Kantar Video is the New York-based business unit of Kantar, a division of WPP, the world’s leading media and marketing services company, built to accelerate global online, mobile, and multi-channel video innovation. At general release, its comprehensive Kantar VideolyticsTM online and mobile video advertising and program platform will offer content identity, syndication, tracking, measurement, analytics, and optimization for marketers and their agencies, media companies, and content creators and distributors. Kantar VideolyticsTM is specifically designed for on-demand ease of use and efficient workflow and analysis to promote better decision-making. Learn more at www.kantarvideo.com.

 

About KANTAR

Kantar is one of the world’s largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 27,000 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. For further information, please visit us at www.kantar.com.

 

About WPP

WPP is the world’s largest communications services group. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; information, insight and consultancy; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs 145,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit www.wpp.com.