Ad Network / Publisher

A fundamental shift in in online and mobile video and advertising and content is creating an unprecedented opportunity to substantially grow your business. Competitive advantage exists in providing a deeper level of insight that substantiates higher effective CPMs. However, todays’s storytelling falls short when it comes measuring the effectiveness of today’s dynamic online and mobile video.

Kantar VideolyticsTM provides rich attitudinal and behavioral insights that drive greater content audience, effectiveness and higher ad spend, plus the rationale for increased CPM  including:

  • Qualitative and quantitative in-stream and mobile video metrics
  • Performance comparison of online video to TV advertising and content
  • Advanced tracking and measurement to determine impact online and offline
  • Unique KTAG technology tracks second-by-second engagement of ads and content

…in-depth behavioral and audience insights from the leading media and marketing research to the world’s most important brands, agencies, and publishers — integrated with Kantar’s advanced tracking and measurement data and technologies you won’t get from any other supplier.

Bottom line:  You’ll have more robust tracking technologies and comprehensive data to optimize the value of your content inventory — a competitive advantage you can only get from Kantar Video.

  • Social Video Measurement – Track your content or ads across the leading video distribution sites while understanding the true impact of your Social ROI.
  • Campaign Tracking & Effectiveness – know how well your clients’ campaigns performed against their objectives and against competitors.
  • Audience Insights – verify the audience composition to know who is watching your content and ads.
  • 3rd Party Verification – Build trust into metrics standardized across all video players and networks.  3rd Party Verification does more than provide unbiased quantitative verification.  It delivers qualitative insights on campaign effectiveness  online and offline—deep insights you can only get from the leading consumer research experts at Kantar Group.

Welcome to the future of online and mobile video measurement. Try it today!