Content Creator / Distributor

Find the sweet spot between optimal content and maximum ad revenue.  Current metrics only scratch the surface when it comes to the effectiveness of your content.  Give your clients the added value no other platform can deliver.

KANTAR Videolytics provides rich behavioral insights that drive greater content effectiveness and higher ad spend, plus the rationale for increased CPM  including:

• Qualitative and quantitative in-stream and mobile video metrics
• Performance comparison of  online video to TV spots
• Advanced tracking and measurement determine impact online and offline
• And more…

…in-depth behavioral insights integrated with advanced tracking and measurement technologies you won’t get from any other online video or ad platform.

Bottom line:  You’ll have more robust tracking technologies and comprehensive data to optimize the value of your content portfolio—a competitive advantage you can only get from KANTAR Video.

• Viral Video Measurement – Take advantage of advanced social video metrics to understand drivers of virality & and the impact it has on your brand & business.
• Campaign Tracking & Effectiveness – Know how well your content performed against your objectives and against your competitors.
• Audience Insights – Get accurate and actionable insights about who is reacting to your video through rich demographic and psychographic data.
• Marketer-Relevant Metadata – Classify & build rich datasets using metadata structures relevant to your objectives.

Welcome to the future of online and mobile video measurement. Try it today!