News
Longer formats, pre-release strategies and creative executions drive equivalent of $11 million in earned media and triple online video views over last year’s Super Bowl NEW YORK, NY, February 10th, 2012 – Kantar Video, a division of WPP’s insight, information, and consultancy network, Kantar, has released the results today of a comprehensive study of online video [...]
Four new partners bolster VideolyticsTM third-party tracking & measurement solutions ahead of general release this winter. November 2, 2011, NEW YORK – Kantar Video (www.KantarVideo.com), a division of WPP’s insight, information, and consultancy network, Kantar, announced four new VideolyticsTM Preferred Partners. Three of the new partners–Panache, Tube Mogul, and Vindico expand Kantar Video’s support [...]
Kantar Video Appoints Leigh Newsome as Senior Vice President, Technology Online and mobile media technology and product visionary to guide Kantar VideolyticsTM Platform for upcoming general release September 21, 2011, New York, NY—Kantar Video, the online and mobile video research and measurement unit of Kantar, WPP’s insight and consultancy network, announced the appointment of Leigh [...]
Kantar Video Appoints Arthur McKinley as Vice President, Business Development Media and advertising-technology veteran to lead agency and brand relations August 3, 2011, New York, NY—Kantar Video, the online and mobile video research division of WPP’s insight and consultancy network, Kantar, announced the appointment of Arthur McKinley as Vice President, Business Development. He will report [...]
Kantar Video Appoints Chief of Staff and Finance Director To Strengthen Operations Amidst Continued Growth
Jun 28, 2011
Chief of Staff, Andrew Chang, and Finance Director, Brian Schorr, to oversee company operations and resource allocation. June 28, 2011, New York, NY—Kantar Video, the online and mobile video research division of WPP’s insight and consultancy network, Kantar, announced the appointment of Andrew Chang as Chief of Staff and Brian Schorr as Director of Finance. [...]
New York, New York – June 6, 2011 – Kantar Video announced today that its online video measurement and tracking platform VideolyticsTM has been selected as a Finalist for Red Herring’s Top 100 North America award, a prestigious list honoring the year’s most promising private technology ventures from the North American business region. The Red [...]
OpenAmplify will power advanced social analytics and semantic insight for the VideolyticsTM Platform giving marketers a greater understanding of Social Video ROI and viewer intent May 3, 2011 NEW YORK & ANNAPOLIS, MD – Kantar Video (www.KantarVideo.com), a division of WPP’s insight, information, and consultancy network, Kantar, announced today a partnership with OpenAmplify (www.openamplify.com), The [...]
Kantar Video’s Super Bowl Ad Study Shows Top 10 Performing Ads Earned Over $1 Million in Media through Online Video in the First Three Days Surpassing 20 million in total online views, Volkswagen’s “The Force” ranks 1st for viral effectiveness through earned media, generating over $538,000 in additional media impressions. Other findings include how the [...]
Seasoned innovators in digital media research and video engineering join Kantar Video to accelerate VideolyticsTM platform release and partner integrations NEW YORK — January 31st, 2011– Kantar Video, a division of WPP’s insight, information and consultancy network Kantar, today announced two key hires and an expanded engineering team. The SVP of Research and VP of [...]
Kantar Video, a unit of KANTAR, WPP’s research and insights division, launches the beta release of its VideolyticsTM platform, a new real-time online and mobile video syndication, tracking and optimization technology for advertisers, agencies, and publishers.