Blogs

Following up on our Super Bowl Advertising Study last year, we recently announced new findings on the earned media value created by this year’s top ten Advertisers. Here are a few of our favorite articles discussing the results: Ad Week – Kantar Video study sees huge upside in postgame play MediaPost – Online Video Drives [...]

  Will Richmond and team have recently made available a full replay of the VideoSchmooze panel that Kantar Video CEO Bill Lederer had the privilege to moderate. The panel discussed the challenges and suprises for the online video industry in 2011, and opportunities and expectations for 2012. Joining Bill on the panel where: Brent Horowitz [...]

Only 1 month left in 2011, and Kantar Video is looking for online video advertising and measurement enthusiasts with backgrounds in finance, business intelligence, and engineering to join our growing team before the year’s out. Take a look below at our open NYC based positions: Senior ETL Developer Assistant Controller/Office Manager Senior Data Warehouse Developer/Data [...]

It has been a busy, but exciting, conference season as we sent our CEO Bill Lederer on the road to speak about the importance of online video for brands and agencies and of the need for 3rd party online video measurement. Bill joined several panels and keynotes including at Digiday Video, Digital Hollywood, and OMMA [...]

While we’re usually busy discussing all things online video measurement and research with our clients, we are also actively involved in the online video industry’s hot topics, challenges, and opportunities. For the slower month of August, Kantar Video CEO, Bill Lederer, shared some of his thoughts with Mediapost’s readers through a light-hearted analogy to our favorite [...]

Kantar Video CEO, Bill Lederer, recently authored an Ad Age article titled : “Yes, Video Is a Distinct Medium and TV Ad Dollars Will Feed It” and has attracted much attention from the video industry. Here’s an excerpt: “In March, eMarketer released a report declaring that, contrary to the pro-digital pundits, TV ad spending will not [...]

Posted by Jamison Tilsner, VP Business Development A month has passed from the first annual WPP Global Video Summit, which Kantar Video was proud to co-host with WPP Digital and GroupM. Nearly 500 WPP employees, media partners, and clients attended the all day event. As we at Kantar Video transition from event management back to [...]

Recently, Kantar Video’s CEO Bill Lederer shared his views on our industry’s opportunities and challenges, and the role of online video research and measurement with Ad Age and MediaPost’s Online Video Insider. Here are excerpts and links to the original article: Six Actions The Video Ecosystem Needs To Take Now To Double Video Marketing Spend [...]

Kantar Video has been expanding quickly since our original video team was formed in June, adding Sholien to work with our Agencies, Media, and Advertiser clients, and Aaron and Andrew to expand our online video research and Videolytics platform.  As we continue to grow ahead of our general release of the VideolyticsTM platform, we’ve decided to find [...]