Capabilities

Improve the effectiveness of your online and mobile video and advertising.

 

Many of the world’s leading brands already depend on Kantar’s business research, insights and analytics. Kantar Video combines KANTAR insights with advanced technology to enable the most comprehensive on-demand platform for online and mobile video measurement, tracking and optimization.

  • Campaign Tracking and Effectiveness

    Evaluate campaign effectiveness against specific internal objectives and competitive campaigns.  Our range of solutions provide verifiable 3rd party metrics to gauge effectiveness of ads or content compared to your Key Performance Indicators, no matter what type of campaign.

    Through our VideolyticsTM platform, Kantar Video provides viewership and engagement metrics, trend analysis, in-depth competitive intelligence and benchmarking across owned, earned, and paid media. 

  • Social Video Measurement

    Understand the people behind the views, impressions and clicks.  Viral Video Measurement takes static conventional online video metrics and converts them into dynamic audience insights–everywhere a video is viewed.

    Our VideolyticsTM platform captures the viral reach, viewing engagement, post-view clickstream behavior and social media impact of online video campaigns. Clients can know with certainty audience reach, effecitiveness, engagement, sentiment -actionable insights they need to assess campaign effectiveness and ROI.

  • Audience Insights

    Understand the consumers and viewers watching your content or ad campaigns. VideolyticsTM integrates data from the largest providers of online and offline panels.  That brings a depth and breadth of audience insight and  campaign effectiveness measures never before possible.  A competitive advantage you gain from the unrivaled research of the Kantar Group.

  • 3rd Party Measurement and Verification

    Build trust into video metrics standardized across all video players and networks.  3rd Party Verification does more than provide unbiased verification.  It delivers qualitative insights on campaign effectiveness  online and offline—deep insights you can only get from the leading consumer research experts at Kantar Group.

  • Custom Research and Consultancy

    The Kantar Group consists of a network of industry-leading researchers already trusted by more than half of  Fortune 500 companies. If you would have a unique online video business challenge, Kantar Video can work with other Kantar business units to find a credible, actionable, and appropriate solution.

Contact Us

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