Blog

Advice for Online Video Advertisers and Publishers

While we’re usually busy discussing all things online video measurement and research with our clients, we are also actively involved in the online video industry’s hot topics, challenges, and opportunities. For the slower month of August, Kantar Video CEO, Bill Lederer, shared some of his thoughts with Mediapost’s readers through a light-hearted analogy to our favorite board game, Monopoly.

Here’s an excerpt:
“While audience viewership, available content, ad inventory, and time spent are all surging, the online and mobile video industry continues to experience ownership consolidation. In thinking through video industry next steps, I am reminded of lessons learned from playing the board game Monopoly with friends and family long ago during the lazier days of summer.”

You can read the full article here: What Monopoly Can Teach Us About The Video Business