Kantar VideolyticsTM is the Best-in-Class Online and Mobile Video Identification, Syndication, Measurement, and Analytics Platform for Optimal Decision-Making.
Kantar SignatureSM Content Identification
Our Kantar Videolytics SignatureSM technology ensures a level of real-time data measurement completeness frame-by-frame, second-by-second for audio and video.
Our state-of-the-art technology advances global real-time and archival video identification, tracking and search to the level marketers require to meet their most demanding needs.
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Integrated Video Analytics
In addition to the many Kantar-related data resources we make available, Kantar VideolyticsTM brings you inside the video stream to capture user interactions to analyze how your viewers engage with the video wherever it is distributed.
To help you maximize business value of your videos, we collect Key Performance Indicators (KPI's) some of which are
- Was the video actually received by the intended audience
- What was the quality of the delivery
- How long users watch your videos (Video Play Through)
- Which segments of the video are replayed
- Which ads are viewed and clicked
- How the users interacted with the videos - started, stopped, skipped segments, etc.
- How your video is syndicated across the Internet
- How profitable each video is.
These KPI's are provided through an easy-to-use analytics dashboard so that you can make intelligent business decisions to maximize user engagement, ROI, and revenue.
Single & Multi-Channel Measurement
As the world s leader in media and marketing measurement, Kantar has a significant pedigree in developing relevant, useful metrics for technical, media, marketing, and business performance.
Our video offerings are both specific and comprehensive. Our proprietary video tracking system rapidly and accurately identifies how visually similar two videos are, but does not require the videos to be identical. Identification is based on visual similarity of content. As such, our system offers the following unique benefits: Scale and Speed--searches about one million minutes of video under five seconds using a computer grid with scale and speed increasing as the grid size increases; and Robustness--captures the contextual information from videos, including the scenes, the objects, and their movements.
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Content and Advertising Syndication
Use our FREE, simple-to-use video syndication tool to get your video program or advertisement online quickly anywhere and anytime with the absolute confidence that your video will never be lost online nor untrackable and unmeasured.
The Kantar VideolyticsTM platform offers for any type of online or mobile video: integrated Upload, enhanced Metadata, Web Site Selection, Streaming, and Distribution. Be able to view in one location at any time, password-protected the totality of your video distribution events and audience regardless of how many sites your video ultimately resides on and how long ago your campaign or program may have begun.
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Decisioning Data to Drive Optimization
Kantar VideolyticsTM offers powerful analysis and unparalleled insights through a web-based dashboard that can tie directly back to your content or advertising campaign plan, execution, evaluation, and optimization.
Our goal is to help you maximize value throughout the lifecycle of your videos and inventory. Gauge trends in video content views and audience engagement, analyze by syndication source, and measure advertising effectiveness and revenue contribution, among many other Videolytics deliverables.
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